PSM: Coaches Certification Program
In Pursuit of a Career in Badminton
How Padukone Sports Management is training enthusiasts to become coaches and creating job opportunities during pandemic
The COVID-19 pandemic has caused significant disruption to the sports ecosystem across the world to varying degrees. The Indian sports fraternity is also staring at an uncertain future with a looming threat of economic challenges amid the pandemic. Individuals, including athletes, coaches and staff fear about their future in sports and their source of income without the slightest idea when things will limp back to normalcy. To overcome this challenge and create a meaningful economic impact in the sports world, the Padukone Sports Management (PSM) has come up with a unique solution of guiding badminton enthusiasts to become full-time/part-time coaches.
“In the last five years, badminton’s popularity has seen a surge because our players are doing so well. I see a lot of young people taking up badminton as an activity or a hobby. Just like dance, or music, more people are coming to play badminton. While the number of these amateur players have grown exponentially, there is no such basic coach certification program, which can produce coaches to train the growing number of players. This is where our Coach Certification Program plays a key role, which shapes the coaches who can join clubs and centres where they can impart training to the players,” says Padukone.